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Giving more to Nature and Society
that we do not take from him.


Reinventing our models to regenerate our ecosystems is the ambition we have set ourselves at R3 Imagin/able.

This study is a new stone that we are trying to lay down paths, clear concepts and above all propose solutions to accelerate the transition and transformation of our economic models towards a world and a society that are (finally) sustainable.

Because it is the future of our planet as well as that of our species that is at stake.

Re/generation is a new model based on a notion of balance and thought in a systemic way to generate shared value by creating economic, social and environmental value.

A re/generative company commits itself in each of its actions to neutralise its negative impacts and maximise its contributions. It recognises that it is part of a whole with Nature and Society whose balance must be respected. With each new project, with each new action, it tries to integrate the exhaustiveness of its impacts on the whole value chain.

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Discover how to apply the concept of the regenerative economy to cosmetics sector companies.

Etude cosmetique

Découvrez comment appliquer le concept d'économie ré/génératrice aux entreprises du secteur de la cosmétique.

Etude cosmetique
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#cosmetics re/generative

February 3rd 2022,


Thomas Busuttil spoke at the launching webinar of re/generating cosmetics study,

in partnership with the CEW France and Bpifrance,


to share his vision of the re/generative business applied to the cosmetics industry. 

#cosmétique ré/génératrice

Le 3 février 2022,

Thomas Busuttil intervenait

au Webinaire de lancement de l'étude Cosmétique Ré/génératrice,

en partenariat avec

le CEW France et la Bpifrance,

pour partager sa vision de l'entreprise ré/génératrice appliquée

au secteur de l'industrie cosmétique. 

The example of BeautyCounter
or the praise of transparency

An even more elaborate example is undoubtedly the beauty brand Beautycounter founded on a simple mission: to give consumers access to products they can use safely. Transparency is even the brand's guiding principle, its raison d'être.




In order to commit to ever greater transparency, Beautycounter is also committed to becoming the first beauty brand whose mica supply chain will be fully traceable. As part of this mica supply chain traceability and improvement project, Beautycounter has partnered with Sourcemap, a supply chain mapping software created at the Massachusetts Institute of Technology (MIT) that allows companies to map their entire supply chain and trace products back to the source. Beautycounter plans to integrate this technology into its website to show consumers directly the journey of its mica. This approach is also being considered for the brand's palm oil and vanilla supply chains.





She strives to be informative about all the ingredients she uses. An ingredient glossary is available on their website and aims to demystify each ingredient by explaining its role and whether it is synthetic or natural. Beautycounter also gives consumers an overview of how they test and monitor ingredients, and have developed the Never ListTM, a list of 1,800 potentially harmful ingredients excluded from their formulas.




This initiative also reflects a real desire for co-construction, as the brand is making its Mica Toolkit available on its website for other brands to commit to more ethical sourcing of mica. Consumers are encouraged to text the word MICA to ask their local officials to stop importing products made with forced labor.

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