Our manifesto
Reinvent business / Regenerate society
The mission
2014
2018
Our approach
2 levers to create new links with the business strategy:
Workshops based on collective intelligence and neuroscience
A reflection centered around the desirable future, societal utility and Melvita's tangible and intangible assets
The resonance with the operational value chain and the CSR strategy
A comparison of the Raison d'Etre with the 4 new sustainable business models
The results
The achievement of its Raison d'Être now allows Melvita to rely on concrete strategic assets:
From a responsible company...
...to the contributory company
Our client's feedback :
In spite of our strong progress and our precursory positioning, it was very important for us to do this work of building our Raison d'Être. I had already had the opportunity to do two other Raison d'Être's in the past, and I was able to measure in a very concrete way how much further R3 Imagin/able's methodology allowed us to go and in a much more concrete way.
Claire Viano,
CEO France et Benelux, Melvita
In spite of our strong progress and our precursory positioning, it was very important for us to do this work of building our Raison d'Être. I had already had the opportunity to do two other Raison d'Être's in the past, and I was able to measure in a very concrete way how much further R3 Imagin/able's methodology allowed us to go and in a much more concrete way.
Herve Cardon,​
CSR Director​