Our manifesto
Reinvent business / Regenerate society
The mission
2018
The Melvita brand created its Nature Charter and launched the first honey-based skincare range: Apicosma. Throughout its development, the brand has kept this pioneering spirit of organic cosmetics, from the Ecocert certification in 2002 to the ISO14001 certified factory in 2013.
Our approach
Workshops based on collective intelligence and neuroscience
A reflection centered around the desirable future, societal utility and Melvita's tangible and intangible assets
The resonance with the operational value chain and the CSR strategy
A comparison of the Raison d'Etre with the 4 new sustainable business models
The results
The achievement of its Raison d'Être now allows Melvita to rely on concrete strategic assets:
#01 Structuring initiatives around a coherent approach
#02 Enriching relationships with its stakeholders
(collaborators, customers, sourcers...) around common values
#03 Unique and differentiating value proposition thanks to long-term commitments
#04 Construction of a reference framework for the years to come
