Crédit Agricole Immobilier launched its CSR policy in 2014. It included a program to raise awareness of the challenges of sustainable development and the impact of the company's businesses.
In 2018, we accompanied CAI in the review of this CSR policy in order to integrate it further into the company's activity and businesses and to give it a systemic dimension.
2 levers to create new links with the business strategy:
Contextualization of the activity with the major societal challenges and the current issues of the sector
Development of a business model focused on the operational value chain and the contribution of the businesses in the creation of broader value
Crédit Agricole Immobilier is resolutely asserting itself as a contributory company. Its CSR commitments are now intrinsically correlated to its activity.
The new strategy reflects CAI's commitment to its key stakeholders: communities, customers, employees and partners, involving broader value creation.
It builds trust to reinforce preference, in a coherent and aligned economic model both in its values, its businesses and its offers and in the expectations of its internal and external stakeholders.
From a responsible company...
... to a contributive company
Our client's feedback :
It was very interesting to see and materialize the contribution of CSR in the business world.
Catherine Pouliquen ,
Communications and CSR Director
Interactive, close to business concerns!