The mission

2018

The Melvita brand created its Nature Charter and launched the first honey-based skincare range: Apicosma. Throughout its development, the brand has kept this pioneering spirit of organic cosmetics, from the Ecocert certification in 2002 to the ISO14001 certified factory in 2013.

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Our approach

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Workshops based on collective intelligence and neuroscience

A reflection centered around the desirable future, societal utility and Melvita's tangible and intangible assets

The resonance with the operational value chain and the CSR strategy

A comparison of the Raison d'Etre with the 4 new sustainable business models

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The results

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The achievement of its Raison d'Être now allows Melvita to rely on concrete strategic assets:

#01 Structuring initiatives around a coherent approach  

#02 Enriching relationships with its stakeholders

(collaborators, customers, sourcers...) around common values  

#03 Unique and differentiating value proposition thanks to long-term commitments  

#04 Construction of a reference framework for the years to come 

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L'Atelier Bocage

L'Atelier Bocage

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